“Destination Porsche,” dealerships are intended to become a central gathering place for the Porsche community, appealing to current as well as new customers. The new architecture is characterized by its flexibility, its use of digital media for individualized communication, and its emphasis on brand experience.

The floor tile materials referenced  design manual, produced for AutoStone Floor Systems (by ItalGraniti and Roben) are the materials approved by Porsche and are listed in the new Design Intent Manuals for Porsche projects.
This new store design and concept is being implemented on all future Porsche NA projects, from 2020 and beyond.

Porsche DNA includes the important pillar of targeted digital media and an interactive touch screen approach.  The showroom remains the core of the retail experience for customers.  The retail facility has vehicles positioned to encourage interactivity.  AutoStone supplies Porsche dealers with a proprietary and custom produced tile by ItalGraniti, “New Black Factory” and a new “highlight” tile called “New White Factory”.  New Black Factory is a dark, asphalt color with a honed and slightly textured surface to give Porsche showrooms a unique and special appearance.  The highlight and e-performance tile is a clean white surface to contrast the New Black Factory finish.  The new program offers sizes:  48” x 95”, 30″ x 60″,  24” x 48”, 12″ x 24″, and 24″ x 24″* (scheduled for discontinuation in 2020).

The service reception area adeptly caters to the Porsche customer.  As such floors are to reflect the performance-based needs of each customer.  AutoStone approved floor tiles are designed to help deliver clean and bright surfaces which aid dealers with regular cleaning practices.  AutoStone offers a range of surfaces which allow dealers to mitigate their STF (slip, trip, and fall) risk level with varied surface traction features. 

AutoStone provides Porsche dealers the best service shop floor surface to help you achieve the coveted and financially lucrative “Facility Performance Bonus” program with floors that aid your regular and spot floor cleaning efforts.  The Porsche service facility approach refers to their technicians as “chefs” and each Porsche service facility as the “kitchen”.  Porsche service facilities are beautiful jewel-box, floor-to-ceiling, glass walled environments which are viewed from the customer lounge and showroom.  This approach requires the service facility to be aesthetically pristine, bight, exceptionally clean and showcase a flawless experience.  Porsche dealers face an annual (and often unannounced) “Maintenance Inspection” which includes grading your service shop floors for cleanliness.  AutoStone workshop floor systems are designed with our brightfinish, which is a permanent sealant, baked-in during the manufacturing process. Having this brightfinish surface aids your cleaning practices and leverages your daily efforts to achieve the high score necessary to be in the top 50 dealer ranking.  AutoStone brightfinish surface are a better choice which can lead to greater financial reward.

Clean facilities are an essential Porsche brand requirement. A Porsche retail and service facility is the pinnacle of an automotive retail environment. While the showroom is the heart and soul of the facility, both the service reception and service shop are equally important in delivering exceptional service which caters to each Porsche customer. Floors are to reflect the performance-based needs of each customer and the essence of the Porsche brand. AutoStone floors are designed to help you keep and maintain the original appearance with regularly scheduled cleaning practices. Click below to view our Culture of Clean document.